'Elsie May' is a specially selected 'alpine' type Primula auricula with deep plum/ purple flowers.

'Alpine' auriculas have blooms of intensely rich colour, wonderful shading and delightful fragrance, produced from mid-March to April. They are either light or gold centred. The flower is shaded from dark to lighter at the edges. There is no farina (white meal) on the flower so it can be grown outside without rain spoiling the flower.

We advise that specially selected 'named' alpine Primula auriculas perform best when grown in pots in a cold greenhouse but they can also be successfully grown in the garden.

In the greenhouse: the greenhouse should be unheated and very well ventilated at all times. It should also be kept shaded from late March until September. Traditionally auriculas are grown in ‘long toms’( a long narrow terracotta pot), where they can be attractively displayed in a traditional hand-made wooden auricula 'theatre', but normal clay pots or plastic pots are also suitable. We use John Innes Potting Compost No.2 with added perlite and leaf mould. Water carefully in autumn and winter, more freely in spring. Regular attention must be given to removing withered leaves and re-potting when necessary.

In the garden: provide ‘alpine’ auricula plants with moist soil, rich in humus. Choose a well-drained, sheltered site where there is a little dappled shade, or plant them in a low patio pot or alpine trough which can be moved to a shady spot in the summer months. If grown individually in small pots they can be attractively displayed in a traditional hand-made wooden auricula 'theatre'.

Available for delivery in the following locations:

United Kingdom (England, Wales, Mainland Scotland, Scottish Islands, Scottish Highlands, Isle of Wight, Northern Ireland, Isles of Scilly), Isle of Man, Jersey, Guernsey, Ireland, Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, France, Finland, Germany, Hungary, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden