Kerry Goodwin has absorbed herself into the imagined Moorcroft Florianware (1898 c.1906). It was an era which established William Moorcroft as a world-class designer a hundred years ago. Decorated with flowing floral patterns encased in linework, the majority were based on English flowers. Kerry has chosen the exotic Amaryllis with their lily-like trumpet blooms of scarlet and lilac and extenuates these colours against a pale sage-green ground with only a single stem hanging down like a sally on a church bell. The leaves are completely removed from the central design image, and are twisted and turned in stylised ribbons for elegance against an almost moonlit blue frame. Each shape used in the range has a Moorcroft pedigree pre-dating 1945. William Moorcroft himself would have applauded Kerry’s work, so close is her chosen style to his own.

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